> ## Content Index > Fetch the complete content index at: https://med-techinsights.com/llms.txt > Use this file to discover other available public pages before exploring further. # How at-home testing is putting personalised insights into women’s hands - URL: https://med-techinsights.com/how-at-home-testing-is-putting-personalised-insights-into-womens-hands/ - Published: 2026-08-07T14:00:00.000Z - Updated: 2026-10-22T08:08:14.000Z - Description: Women’s health has historically faced significant gaps in research, diagnosis, and access to personalised care. However, advances in digital health, artificial intelligence, and at-home diagnostics are creating new opportunities for women to better understand their bodies, monitor changes over time, - Author: Olivia Friett - Tags: Insights, Femtech, Digital Health & AI Women’s health has historically faced significant gaps in research, diagnosis, and access to personalised care. However, advances in digital health, artificial intelligence, and at-home diagnostics are creating new opportunities for women to better understand their bodies, monitor changes over time, and engage more proactively with healthcare professionals. In this interview, Vivoo explores how technology is reshaping women’s health, the role of continuous health monitoring, and how greater access to personal health data could support earlier awareness and more informed healthcare conversations. **Vivoo has expanded into more than 120 countries. What do you think is driving the growth of at-home health testing globally?** People have wanted greater access to their own health information for a long time. They want the knowledge and tools to take a more proactive role in preventing illness, managing their wellbeing, and understanding what is happening in their bodies from home. Vivoo has been one of the pioneers in bringing rapid at-home testing directly into consumers’ hands in a practical and user-friendly way. As a team, we are often the first customers of the products we build. That allows us to design services around real needs and everyday experiences rather than assumptions about what our audience might want. **How has consumer behaviour around preventative healthcare changed over the past few years?** Consumers increasingly want to understand their health rather than simply being told what to do. In the past, healthcare was often built around trusting institutions and authorities without having much access to the underlying information. Today, people are more aware that healthcare decisions can also be influenced by commercial interests, systemic limitations, and competing priorities. Social media and broader access to information have made consumers more conscious of these issues. As a result, people are asking more questions: What is happening in my body? Why is it happening? What can I do about it? Most importantly, how can I prevent the problem from developing or becoming more serious? Preventative healthcare is increasingly becoming participatory. People want to be active partners in their health rather than passive recipients of care. **What gaps in traditional healthcare is Vivoo aiming to address?** The primary gaps are awareness, accessibility, and continuity of information. Traditional healthcare systems are essential, but they are often designed to respond once a problem has become clinically significant. Many everyday symptoms, gradual changes, and quality-of-life concerns may not initially be considered medical emergencies, even though they can still have a meaningful impact on a person’s life. Women, in particular, can experience long diagnostic delays. Endometriosis, for example, is widely reported to take several years to diagnose. Research has also identified gender-based differences in the time it takes to diagnose a range of chronic conditions. I have experienced the value of continuous health information personally. Through the Vivoo app, I have been able to observe irregularities in my menstrual cycle. I learned that consuming electrolytes early in the morning helped with the dizziness I experienced from low blood pressure. I have also used vitamin C, hydration, activity, sleep, and nutrition data to better understand how my daily habits affect the way I feel. My menstrual cramps, physical activity, sleep quality, and nutrition are closely connected. I can recognize these patterns because of platforms such as Vivoo, Oura, and Apple Health. Regular hydration tracking has saved me time and energy, while being able to test my vaginal pH or screen for a possible UTI at home has provided valuable reassurance. These are examples of how companies like Vivoo can bring earlier awareness and practical guidance to everyday concerns that may not receive immediate attention within traditional healthcare systems. **Vivoo’s urine test analyses nine biomarkers in just 90 seconds. What advances in technology have made this level of at-home testing possible?** Several technological advances have come together to make Vivoo possible. Smartphone cameras have become significantly more sophisticated, while machine-learning models can now detect and interpret subtle colour changes with a high degree of consistency. Access to scientific literature, clinical research, and large datasets has also improved substantially. When a user scans a Vivoo test strip, the app automatically identifies the individual test areas, compensates for differences in lighting using reference colours, and interprets the results through trained machine-learning models. The technological complexity operates in the background. For the user, the experience remains simple: test, scan, and receive results within approximately 90 seconds. Of course, technology alone is not enough. Vivoo has also been made possible by the ambition and dedication of our team, which continually works to transform complex testing technology into a simple and valuable consumer experience. **How reliable are at-home health tests compared with laboratory testing, and what measures are in place to ensure accuracy?** The underlying test chemistry used in many at-home tests is not fundamentally different from the chemistry used in comparable laboratory or clinical settings. The major difference is that the test is being performed by a consumer rather than trained personnel in a controlled environment. For that reason, user experience is directly connected to accuracy. The product must guide the user through the correct testing conditions, timing, sample collection, scanning, and interpretation. Preventing avoidable user errors is an essential part of product development. For our wellness product, Vivoo has achieved approximately 96.8% accuracy under our validation methodology. This performance reflects extensive product development, systematic testing, and ongoing clinical and technical validation. We continuously evaluate our systems across different phones, lighting environments, and user conditions to improve consistency and reliability. **How do you balance accessibility and ease of use with delivering clinically meaningful insights?** The challenge is not simply making health data available. It is making that information understandable and useful. At Vivoo, we simplify the experience without oversimplifying the science. Our technology manages the complexity in the background, while the app translates the resulting data into clear, contextualised insights. A number alone may not mean very much to a consumer. People need to understand what the result could indicate, how it relates to their other health information, what changes they can consider, and when it may be appropriate to consult a healthcare professional. Our goal is to help people place their results in context and use them meaningfully in their everyday lives. **The Vivoo app provides personalised recommendations and includes an AI health assistant. How is AI changing the way consumers engage with their health data?** Technology is most valuable when it makes health information easier to understand and act upon. Our AI health assistant, Welly, helps users interpret their wellness data and ask everyday health questions in a more conversational way. Rather than presenting users with isolated results, it helps them explore what those results may mean within the broader context of their habits and wellbeing. Our Meal Scan feature helps users understand how their everyday food choices relate to nutrition and supports them in building healthier habits over time. Together, these features make health data more interactive. Instead of checking a result once and forgetting about it, people can continue asking questions, recognizing patterns, and making more informed lifestyle decisions. **How important is data integration with wearables and health apps in creating a more complete picture of wellbeing?** Data integration is essential to our long-term vision. We want to create one experience through which people can follow different aspects of their health, including biomarkers, nutrition, activity, sleep, menstrual-cycle data, and other test results. An individual metric provides only one part of the story. When these different data sources are viewed together, users can more easily identify patterns, understand changes over time, and see how different behaviours may be connected. For example, a biomarker result becomes far more meaningful when it can be considered alongside sleep quality, activity, nutrition, hydration, or menstrual-cycle information. We believe this is where digital health is heading: toward a more connected, longitudinal, and complete understanding of the individual. **Vivoo has expanded into fertility, ovulation, pregnancy and vaginal pH testing. What opportunities do you see for innovation within women’s health?** Many of these products and features began with our own needs. Approximately 70% of our team is female, and the conversation initially started very naturally: Why can’t we also see and follow our menstrual-cycle information within Vivoo? From there, we began developing additional features and tests for ovulation, fertility, pregnancy, vaginal health, and other areas of women’s health. We feel fortunate that our customers responded in the same way. They value being able to keep different types of health information securely within one platform while receiving ongoing education and personalised insights. There is an enormous opportunity to move beyond treating women’s health as a series of isolated events, such as pregnancy or menopause. Our vision is to help women build a more complete understanding of their health throughout their everyday lives and across different life stages. **Women’s health has historically been under-researched. Do you think at-home diagnostics can help close some of those gaps?** Women’s health remains under-researched, and many aspects of it are still surrounded by embarrassment, silence, or taboo. An important part of our mission is therefore to make health information accessible without shame. At-home testing can help create greater awareness by allowing women to observe changes, document patterns, and engage with their health more frequently. When information is easier to access, people are more likely to notice when something changes, ask better questions, and seek professional medical advice when appropriate. At-home tests cannot solve the historical research gap on their own, nor should they replace healthcare professionals. However, they can help women become more informed and engaged, while also contributing to a broader and more continuous understanding of women’s health experiences. **How important is giving women greater access to health information between appointments with healthcare professionals?** I believe it is incredibly valuable. When I visit my gynaecologist, I can open the Vivoo app and show my menstrual-cycle history and hormone-test results. That information can support a more detailed and productive conversation. Appointments may be separated by months or, in some cases, years. During that time, our bodies continue to change. Having the ability to follow relevant patterns between appointments gives women greater awareness and helps them communicate more effectively with healthcare professionals. Our ovaries, for example, are not important only for reproduction. They are also central to hormonal regulation and many broader aspects of health. Understanding and monitoring these systems should not be limited solely to periods of pregnancy planning. Access to personal health information can be a form of empowerment. We are extremely proud to continue building Vivoo every day to give our customers greater knowledge, confidence, and agency over their own health.