Our team walks the MD&M West halls at the Anaheim Convention Center and films short interviews on exhibitors’ stands: what they have launched, what their customers are asking for, where the market is heading. The videos go out on med-techinsights.com, YouTube and LinkedIn while the show is still running, and each evening a showfloor newsletter goes to 36,000 subscribers.
The sponsor sits across all of it. That means three days of steady visibility in front of buyers, engineers and senior managers while they are walking the floor and drawing up shortlists, attached to editorial coverage rather than competing with it.
Your own interview with Oli Johnson
Oli comes to your booth and films an extended three-minute interview with your team, published alongside the rest of our show coverage. You also get the full raw footage to cut and use however you like: sales emails, your website, your own social channels, next year’s stand screens.
What the package includes
- Every showfloor video. Your logo in the intro and outro, and a lower-third credit, on around 12 interviews.
- A spoken sponsor credit in a selection of those videos, kept to one short line.
- All three daily newsletters. The top banner position, a short message and your link, each show day.
- Your booth interview and its raw footage, as above.
- Sole sponsorship. No other company is credited on our MD&M West coverage.
- A life after the show. The videos stay on med-techinsights.com and YouTube, where they keep being found through search.
- Reporting. Newsletter delivery, opens and clicks, plus link tracking on your own UTM codes, in a one-page summary after the show.
From the floor
Guill Tool launching its new Unicam extrusion crosshead at MD&M West, and an interview with the chief executive of Ensera from our Compamed coverage.
What we need from you
Your logo, the link you want readers to land on and a one-line message. If you would rather we wrote the line, we will draft it for your approval. Newsletter banners can be JPG, PNG or GIF, up to 150KB at 72dpi, and ideally reach us a week before the show. Your booth number and any show offer can go in the newsletter copy.
Common questions
Will our competitors appear in the coverage?
They may. We cover the show as journalists and follow the news on the floor, which is why readers trust the videos. The difference is that your brand is on every one of them and theirs is on none.
Can we use our interview ourselves?
Yes. You get the full raw footage of your booth interview to use however you like.
Can we sponsor a single day?
No. It is sold as the full show to one company, so the credit is never shared or diluted.
Can the newsletters go to a particular part of the audience?
We can discuss sending to part of the list by region, sector or job function.
To talk about sponsoring, contact Gareth Jones, Portfolio Sales Manager: gareth.jones@rapidnews.com or +44 (0)1244 952 360.